Domain Name Portfolio Valuation

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• Current Portfolio Value Report
• Domain Name Traffic Analysis
• Specialized Portfolio Evaluation

Names@Work measures the value of your corporate domain name portfolio, using comprehensive traffic statistics, keyword research, competitive analysis, and market trend analysis. Find out how your brands are performing on the internet, and how to optimize your portfolio for domain name marketing.

Current Portfolio Value Report

Names@Work offers an evaluation of your currently-owned domain names.

Domain Name Traffic Analysis

• Current Portfolio Analysis:

  An indexed version of our Value Report, showing an evaluation of the different types of domain names in your portfolio. We divide your current domain name portfolio into four categories:

  • Branded Names: Domains with brand implications (always assumed valuable).
  • Valuable Keyword Names: Keyword domains that generate type-in traffic and are relevant to your online market.
  • Valuable Collateral Names: Misspellings, irrelevant keyword names, and other domains with type-in traffic value.
  • Non-Valuable Names: Keyword and Collateral names that do not generate sufficient type-in traffic.
• Keyword Research

  Traffic analysis of the brands, services, and relevant keywords for your online market.

• Competitive Analysis
  
  • Competitive Keyword Report: Discover what keywords are being used by your competitors.
  • Competitive Value Report: Value estimation of your competitors’ domain name portfolio(s).
• Gap Analysis
  • Gap Report: Valuable domains that are missing from your portfolio, based on our keyword research.
  • Gap Index: Index of ownership, availability, cost of recovery for missing domain names.
  • Gap Evaluation: Estimated potential value of missing domain names.
• Final Portfolio Recommendation:

  Final recommendation for your domain name portfolio, based on the Names@Work formula:

  Brand names + valuable keyword names + valuable collateral names + names to buy (gap) – nonvaluable names = Final Portfolio

Specialized Portfolio Evaluation

• Mergers & Acquisitions Portfolio Value Report:

  Know the value of a domain name portfolio, and the potential value (type-in traffic) it would bring to an existing portfolio.

• Bankruptcy Value Report:

  Snapshot asset-disposal valuation for domain name owners intending to sell rather than use domain names, or for owners seeking an estimate of the cash-income value (from domain name resale) of a portfolio.

Contact Names@Work for more information.