Improve Search Engine Results

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Blogs and RSS feeds are powerful supporting tools to increase your search engine rankings. These types of user generated media are content heavy, link friendly, and based on a categorical system of “tagging”, or grouping content by keywords. A popular blog or well-executed RSS marketing campaign can funnel traffic to strategic areas of your website, and increase your site’s search engine rank without paying for placement.

Blogs and Search Engine Optimization

Blogs function by using many of the same elements that are highly valued by search engine ranking algorithms. Some of those elements include:

  • Keyword heavy, regularly updated content
  • Use of links in context
  • Reciprocal linking system in “blogroll” and cross-reference blog posts
  • Indexed pages created for each new blog post
  • Archival navigation system

RSS and Search Engine Optimization

Like Blogs, RSS is a powerful SEO tool. RSS Marketing increases traffic and page rank by:

  • Large distributing of incoming links
  • Incoming links are embedded in natural PR content
  • Traffic from links directed to relevant areas of website

Social Networking Opportunities

There are numerous consumer generated media networks that generate market-related traffic and reciprocal links. Some of those social networking opportunties include:

  • Carnivals
  • Forums
  • Social Bookmarking sites

Contact Names@Work for more information.