Optimize my Adwords campaign? One click? How long has this been here? What will the God of Search advise?
Well, I’ll be a mummified monk!

Quoth the oracle:
“Your campaign exceeds the limit of keywords and ad groups that the Campaign Optimizer can accommodate …”
But, see, I have a only a few thousand keywords, [...]

I’ve been running nearly identical small campaigns on Adwords and Yahoo Sponsored Search (YSS) for just over a month. I’m selling a “widget” for a friend/client.
These campaigns have the same keywords, the same ads, and I’m trying to keep the same positioning: 4-6 for my main keywords, then a bunch of long-tail [...]

A thought-provoking review appeared in the October 13 2006 issue of the Times Literary Supplement:

Privileged information has been leaking into the public domain since the Reformation. During the 1530s, in England, records that for centuries been restricted legal and religious texts were transformed into historical documents… [T]hey were picked up by… the antiquarian, who [...]

A Federal judge last week dismissed [1.7MB PDF] a trademark infringement case against Google, which was accused of infringing on the trademark “Rescuecom” by allowing others to purchase the term as a keyword to trigger sponsored search engine results.
Is this a “dog bites man” story? No, because on the Internet, famously, [...]

I’ve been watching language get turned into money. All languages, in fact, and all languages in concert with one another. It might be time to start thinking about how human language itself is becoming globalized — led, as usual, by the Internet.
Money is leading us toward one big global patois, [...]

The Wall Street Journal today, in a long article about book publishing on the Web, completely blew Names@Work’s cover as the producer of “Pulse.” There’s a long expose, in which we are accused of doing “innovative marketing.” Take that, Red Baron!

Names@Work is honored to host this week’s Carnival of the Capitalists, a travelling collection of the best blog posts about business and the world. Great stuff.

Not all outbound links are created equal. Doing it right can really help you boost your traffic. The science of Linkology.

Nassim Nicholas Taleb’s distinctly different take on the Long Tail.

Georg Simmel’s 1910 essay “On Sociability” has deep insights into how online conversations work — and why sometimes they don’t.