I was forwarded an interesting study from the National Science Foundation (NSF), which shows that companies with easy-to-pronounce names do better on the stock market.
Sez the NSF:

Researchers have found that companies with easily pronounced names and stock ticker symbols perform better in stock markets in the days following their initial public offering (IPO). The [...]

Planetizen called my attention to a mashup of Web 2.0, crops, bricks, mortar, trees, earthworks, walls, anything you can think of, as long as it’s big enough.
It’s an advertisement, of course.
Did your neighbor beat you out for that $3500/month rental of your roof for cell-phone transmitters? You can still use [...]

Here’s my definition of Web 2.0:
Web 2.0 is, collectively, the technological responses to the rising social and commercial power of people on the Internet.
In my view, Web 2.0 is not really a technological phenomenon at all; it’s a social one, enabled by technology.
A key point: by “people,” I don’t mean clients or [...]

The first Networked Book! Our efforts for book publishers begin with Farrar, Straus Giroux’s Pulse by Robert Frenay. Some thoughts on the future of book publishing.

A Timeline of publishing books via RSS, beginning with the Gutenberg Project and ending with Names@Work’s publication of Robert Frenay’s Pulse on behalf of Farrar, Straus and Giroux.

Usually you should try to use the vocabulary that your customers already know and use. But when you’re naming your own company or products, you need to invent something new. Names@Work’s Top Ten Tips for naming in the era of the Internet.

Not all outbound links are created equal. Doing it right can really help you boost your traffic. The science of Linkology.

My friend Jonathan models his super deluxe red duct-tape wallet, thanks to 3M who provided the tape and the instructions. A lesson in how to make customers into fans.

Nassim Nicholas Taleb’s distinctly different take on the Long Tail.

Georg Simmel’s 1910 essay “On Sociability” has deep insights into how online conversations work — and why sometimes they don’t.