Media + Marketing

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Saturday, October 28th, 2006

This morning I began to use Google Reader. I was invited to “manage my subscriptions.”
Good idea! Time to add a few great blogs that deserve to move from “occasionally” to “frequently”.

Clublife is written by a bouncer at NYC clubs. He hates the customers. He can barely stand the people he [...]

Art Imitates Second Life

Thursday, October 26th, 2006

I’m sorry to report that two of my friends have unexpectedly departed this world.

Second Life Sex Club, by James Deavin
They’re off to Second Life, leaving only traces behind.
Bret Fausett, the gadfly lawyer who annoys ICANN so beautifully by holding them to their pontifical pronoucements, has set up shop in the trendy otherworld by buying [...]

Privileged Information

Monday, October 23rd, 2006

A thought-provoking review appeared in the October 13 2006 issue of the Times Literary Supplement:

Privileged information has been leaking into the public domain since the Reformation. During the 1530s, in England, records that for centuries been restricted legal and religious texts were transformed into historical documents… [T]hey were picked up by… the antiquarian, who [...]

Beating the Conference Blues

Sunday, October 15th, 2006

Conferences? Usually? Frankly? Boring. I go for the networking in the halls.
Why? I never knew exactly, but now Jen Bekman may have found the answer. Homogeneity, all boring white tech nerds.
A breath of fresh air, much needed — her list of women speakers for your tech/media/fashion [...]

What’s Language Worth?

Monday, October 2nd, 2006

I’ve been watching language get turned into money. All languages, in fact, and all languages in concert with one another. It might be time to start thinking about how human language itself is becoming globalized — led, as usual, by the Internet.
Money is leading us toward one big global patois, [...]

Science Is Too Good for You

Sunday, October 1st, 2006

I’m fascinated by behavioral science. But without academic credentials, I’m not allowed to view most papers published in scientific journals. Neither are you.

“Sorry Buster. No can do. Subscribers only. Subscriptions for institutions and academics only. Anyway you couldn’t afford it. Click here to go back [...]

Wall Street Journal Exposes Names@Work

Monday, September 11th, 2006

The Wall Street Journal today, in a long article about book publishing on the Web, completely blew Names@Work’s cover as the producer of “Pulse.” There’s a long expose, in which we are accused of doing “innovative marketing.” Take that, Red Baron!

Carnival of the Capitalists

Monday, July 24th, 2006

Names@Work is honored to host this week’s Carnival of the Capitalists, a travelling collection of the best blog posts about business and the world. Great stuff.

Whatevr

Sunday, July 2nd, 2006

Soonr or latr, a new fad in names was bound to pop up. Remember the naming memes of yester-hour? You know, these (Igor calls them “morphemes”):

Acquient, Agilent, Alliant, Aquent, Aspirient, Aviant, Axent, Axient, Bizient, Candescent, Cendant, Cerent, Chordiant, Clarent, Comergent, Conexant, Consilient, Cotelligent, Equant, Ixtant, Livent, Luminant, Mergent, Mirant, Navigant, Naviant, Noviant, Novient, [...]

Better name means more money

Saturday, July 1st, 2006

I was forwarded an interesting study from the National Science Foundation (NSF), which shows that companies with easy-to-pronounce names do better on the stock market.
Sez the NSF:

Researchers have found that companies with easily pronounced names and stock ticker symbols perform better in stock markets in the days following their initial public offering (IPO). The [...]