Starting a new gTLD? Are you going to start your own registry, or outsource?
It’s a critical choice, because with “stability of the Internet” as the watchword of the day, you want to make double-sure that your application isn’t torpedoed on technical grounds. Unless you’re very sure of what you’re doing, it makes a lot of sense to find a partner who can pass all of ICANN’s tests.
But whom to choose? Who’s out there, and what do they offer? What prices do they charge? Will they help with your application. Do they support the business rules that you need to implement?
To help answer these and other questions, Jothan Frakes and I set up a “speed-dating” session during the recent ICANN meeting in Paris. Representatives of the different registry operators were introduced to TLD aspirants and those who (like me) are providing consulting services. Then we ushered them out of the room. Then we began the speed-dating: the registry operators were invited back in, one by one, and had to answer the same rapid-fire series of questions so that we could get an apples-to-apples comparison.
I’ll post up the specific results in a later post, after each of the registries has had a chance to agree that they really meant to say what they said (a.k.a. “fact-checking”). At present, we are waiting for a few stragglers to confirm.
For the moment let me introduce the players and comment on some of the aggregate data.
In addition to the well-known registries — VeriSign, Afilias, and NeuStar — 10 other registries showed up to explain their services. Some were not full-fledged registries, but offered ancillary services such as auction services (Pool.com, Moniker). Since we were looking at what a new TLD applicant might want to have as well as what they *must* have, we were inclusive in our invitations.
- AusRegistry International
- Community DNS
- Demand Media
- Moniker/SnapNames (auction services)
- Pool.com (auction services)
I’ll introduce each of these registry operators in more detail in later posts and present their answers to our questions, plus (if they consent) get their further comments going forward. I’ll also include URLs to any pages they have set up specifically for their new gTLD services.
For the moment, some preliminary trends emerge. First, it’s interesting to note how few ccTLD operators are throwing their hat in the ring. DENIC, the German registry operator who made a play for .NET when it was rebid a few years ago, has decided not to play. Granted, this session was put together at the last minute, so some ccTLD registries may not have heard about it, or weren’t ready to present. Also not here are alternate root operators, such as INIAC, which is not surprising given their “tin-foil-hat paranoia” about ICANN. Technically, however, they may well be capable, and they are receiving interest from potential TLD applicants.
Second, most of the registry operators are offering some kind of investment in projects they think have a good chance of succeeding. These registry operators are probably in as good a position as anyone to understand whether a new gTLD application has a possibility of succeeding, so if they decide to invest in your application that’s a pretty good vote of confidence.
Third, most will take payment
however they can get it flexibly — which means either on a per-domain basis (the traditional method), or a flat fee, or a percentage of revenue, or a mix of these methods. If a registry operator wants a cut of your revenue as opposed to making you pay for every domain, that’s a good sign that they like what they see.
For some new TLDs, auctions may be very important. Moniker/SnapNames and Pool.com both offered registry auction solutions (as an add-on to actual registry operations), and Moniker’s solution provides live auctions at domainer events and other venues. Live auctions have been very effective for .mobi and may be critical for getting buy-in from the ever-important domainer customer base.
Finally, with a couple of notable exceptions, these are all outsourced solutions. Only a couple of operators will sell you (in one case, give you) software that you can set up on your own servers and administer yourself. For security-minded TLDs, this will be a big differentiator.
Much more detail to come after our contestants have finished deciding that they really meant what they said…
Tags: new TLD, new gTLD, registry operator, ICANN, new gTLD application, Afilias, AusRegistry, CentralNIC, Cocca, Community DNS, CORE, Directi, Demand Media, Moniker, Neustar, Pool.com, RegistryASP, SnapNames, VeriSign, INAIC, DENIC, speed dating