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Domain Name Price Jump: Moore’s Law or Parkinson’s Laws?

April 2nd, 2008

As expected, VeriSign raised the price of domain names, effective in October. New prices wholesale prices (to the registrar) for .com domain names are going from $6.42 to $6.86, while .net will increase from $3.85 to $4.23. This news came a few days ago in a letter to registrars. (Hint to consumers: renew your domains now.)

VeriSign’s contract with ICANN lets them raise prices by 7% a year, and if the sun rises in the East, then VeriSign will raise prices to the maximum extent allowed. You’d think that as the number of domain names increases, prices would go down, right? Isn’t this the trend everywhere else in technology? You know, economies of scale and all that…

For instance, Moore’s law states that the number of transistors you can pack onto an integrated circuit will double every two years. There are lots of corollaries in other fields, where innovation and scale push either increased capabilities, or dropping prices. Here’s a short list where Moore’s Law is mimicked in other areas:

  • Cost per transistor
  • Computing performance per unit cost
  • Hard disk storage per unit of information
  • RAM storage capacity
  • Data per optical fiber
  • Pixels per dollar

So, basically, many if not most of VeriSign’s registry costs have been falling at an exponential rate. Hard disk storage, computing performance, bandwidth, RAM storage — all central to registry operations. And yet the cost is going up. How is this justified?

At an ICANN session on deleted domain names in Cape Town in 2004, VeriSign complained about how much money they had to spend to handle all the non-registration activity (drop-catch, domain tasting, etc.). The registrars, almost as a chorus, volunteered to take over the registry and absorb all the costs. The registrars were well aware that the .com contract between ICANN and VeriSign was a virtual guarantee of what has been conservatively estimated at $3.4 billion in revenues for VeriSign over 8 years. Even supposing that this activity was the burden that VeriSign claims, ICANN’s better response would have been to get rid of the long-overdue recently-canceled [wait 5 seconds for annoying ad to disappear] much-abused 5-day grace period, which is responsible for much of the registry traffic.

VeriSign’s other justification for turning its plummeting costs into a price-hike is security. There is absolutely no doubt that the .com registry is pummeled by attacks from various malefactors, and that these attacks are not cheap to repel. It’s also true that VeriSign is one of the most reviled companies on the Internet; it shares the moniker “Evil Empire” only with Microsoft, and I don’t think it’s crazy to suggest that their security costs would go down if they didn’t do things to make people hate them. But why should they? The bitterness they engender only serves as justification for price hikes.

The .com contract with VeriSign, which allows for this price-hike, was not ICANN’s finest hour. If ICANN has any reason to exist, it is to prevent this kind of absurdity. ICANN’s original remit, after all, was to do two things: bring down the price of domains, and to create new top-level domains. On both fronts, performance has been less than stellar.

ICANN traded the community interest for some guaranteed money from VeriSign. It was a very simple trade in many ways, which allowed ICANN to bulk up to an annual $50 million budget. This is cleverly sliced up to appear to be diversified, but is upon closer examination really a lot of staff costs hidden under such categories as “Excellence in Policy Development” ($2.97M); “Excellence in Operations” ($15M) and so on.

Overall, ICANN now spends 37% of its $50M on personnel (=staff); 19% on “professional services” (=outsourced staff); 13% on “administration and contingency” (=staff); 9% on ICANN meetings (mostly staff travel and lodging costs); and 7% on travel and other meetings (more staff travel costs). Of the paltry $1.59M spent on capital projects, $650K went to the L Root Server, $54K went to IANA for DNSSEC, while the much of the rest is for staff-related costs such as a new telephone system and new office furniture. This from an organization which is supposed to assure the smooth technical functioning of the Internet.

The charitable view of this Constantinian bargain is that because ICANN is now simply too big to abolish, Internet users everywhere should rejoice that VeriSign and other big companies and governments will never have unfettered sway. But the corrosive effects of the deal with VeriSign are still eating through the organization: in addition to the redistribution of wealth from Internet users to VeriSign, the .com contract once and for all got rid of the now-dated notion that ICANN consisted of its membership, and not its leaders and the ICANN staff. Today, I am not aware of a single person who is not being paid by ICANN who says “we” instead of “they” when referring to ICANN.

Still, now that we are done with the bibulous reign of Vint Cerf, we may cautiously hope for some improvement. For a possible preview, here is an lengthy interview with Peter Dengate-Thrush, the new Chairman.

I wish him luck. But unless things change, we are now living not with Moore’s law, which governs technology, but with many of Parkinson’s Laws, which govern unwieldy bureaucracies. C. Northcote Parkinson, who studied the British Army and Civil Service, noted that the number of employees in a bureaucracy rises 5-7% annually “irrespective of any variation in the amount of work (if any) to be done.”

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  1. [...] the rest of this great post here This entry is filed under Uncategorized. You can follow any responses to this entry through the [...]

    Domaining - Information on Domains and Domaining » Domain Name Price Jump: Moore’s Law or Parkinson’s Laws? | April 2nd, 2008 at 4:35 pm

  2. Anthony

    As you rightly point out, the cost of technology is going down, so their justification for yet another price hike is weak at best. Of course since they have the “power” to up their prices it would be naive of us to expect them to act otherwise and ultimately the increased costs will have to be passed onto the consumer, either as a direct price increase or via a stealth tax ie. decreased investment in customer service etc.,
    Not good!


    Michele | April 4th, 2008 at 7:47 pm

  3. Good post Antony!

    Luca Martinetti | April 7th, 2008 at 4:37 am

  4. It will only get worse once Icann becomes unaccountable to anyone. They will be able to do whatever they want.

    Wait for the day that one small group (or family) ends up totally controlling Icann indefinitely.

    Presently, at least the U.S gov’t can veto something.

    Presently, the wealth (and power) have moved from domain owners and endusers to Verisign. The next step will be for the wealth to move to Icann. And, everyone will be at their mercy and whims.

    Once, they gain International organization status and move to Switzerland, they will create a whole new meaning to the word - monopoly.

    Ricardo | April 9th, 2008 at 10:02 am

  5. reminiscent of the US governement fostered “not for profits’ like MITRE and The AeroSpace Corp. verSin, who by all rights of business and customer service should have vanished from the face of the earth years ago now continues in apparent perpetuity, spending the money of we, the ‘net users on fancy chairs, new office monitors and plane fares.

    Riddle me this? Why do so few folks whose very income and existence depend upon the Internet just not care?

    Time for an organized revolt, methinks. A new TLD perhaps outside the realm of these organized, leaglized thieves. Difficult? of course, but tell me what worthwhle tasks noramlly are not difficult?

    Dave Starr | April 13th, 2008 at 10:04 pm

  6. [...] the registrars, although they may be howled down if they charge much more than the $6.86 per name new price that VeriSign negotiated from a supine ICANN. (Which shows only that registrars care about pricing, even if registrants [...]

    Do Domain Prices Matter? » Names@Work » Blog Archive | September 18th, 2008 at 12:45 am

  7. Really Nice Post Antony. I feel that there is a need of someone like Google like company to jump into this thing as a Competitor to VeriSign. Then only this Monopolism will come under some control. Anyways, right now we cant do much except accepting what these Big Giants are doing ;)

    Paramjeet Singh | September 28th, 2008 at 7:47 am

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  9. [...] because ICANN is now This entry was posted in All. Bookmark the permalink. ← United Nations Flag Newsweek [...]

    Icann | Trends Pics | June 20th, 2011 at 7:00 am

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