One of the intelligent voices in domain names, Bret Fausett, has launched Name Brief, a new blog about, yes, domains.

Bret already has a great blog, Lextext, but this new venture is a different beast. Everything about Lextext asserts its not-for-profitness; everything about Name Brief lets you know that it’s a money-making venture. The Lextext aesthetic is made-by-hand, content-over-design; the Name Brief feeling is hip, slick, commercial, with-it. (Hell, the tags on Name Brief are bigger than the headlines at Lextext! How Web 2.0 can you get?)

This is not a Bad Thing. Quite the opposite. Knowing Bret, this new venture is going to be a great contribution to the space, and if he’s trying to make a few pennies out of it, that’s a sign of his seriousness in the endeavor — and that means more great posts from Bret. Take, as an example, his recent post on typosquatting, where the evolution of corporate domain name portfolio strategy is beautifully laid out. If it takes some Adsense revenues to get Bret to post more, I’m all for it.

One small caveat. I understand teasers for RSS: you want people to click over to your site to get the whole story. But once I click, do I have to read the same teaser again, then click again to get the full story? You’re counting on some pretty dedicated readers….

Congratulations, Bret!

Tags: Bret Fausett, Name Brief, Lextext, typosquatting, domain name portfolio strategy, Adsense, good news

Posted by Antony in: Domains