No Optimize for You, Human!

July 21st, 2007

Optimize my Adwords campaign? One click? How long has this been here? What will the God of Search advise?

Well, I’ll be a mummified monk!

google thinks I have too many keywords

Quoth the oracle:

“Your campaign exceeds the limit of keywords and ad groups that the Campaign Optimizer can accommodate …”

But, see, I have a only a few thousand keywords, and fewer than a hundred ad groups. I’ve heard people talk about their million keyword campaigns!

Which reminds me of something I read once:

google suggest 20 keywords or less

That’s what they tell you, just as you’re about to add keywords for an Adwords ad group.

So, ergo, therefore, unless those million-keyword people are losing money (yeah, right), then either:

  • Google’s software is broken and they just forgot to tell anyone
  • Google really believes that it’s better to have fewer keywords, but the moneymakers have LOTS of them

What’s the disconnect? I don’t think Google’s right about this.

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