As predicted by just about everyone, huge amounts of advertising money are being shifted from TV to online media, such as email and search. Johnson & Johnson is not being slow about it. They’re moving $250M of their ad budget to these new venues.

Of interest to me in the Advertising Age article is the use of “measured media” to describe TV, while search is considered, well, unmeasured. When you start to see language being used in direct contradiction to reality, it’s coming out of a very closed and disconnected place.

By the way, for those Web 2.0ers who think they invented socially responsible business, check out the Johnson and Johnson credo, written by General Robert Wood Johnson in 1943.

Tags: ad budgets, measuring the web, J&J, Johnson & Johnson, Johnson & Johnson credo, Web 2.0

Posted by Antony in: Media + Marketing