Herman Melville isn’t much known as a business expert. The popular impression of him is of a frustrated weirdo artist living on thin gruel - the sort of odd man described in his short story Bartleby the Scrivener. Bartleby is known to college students for his steadfast shirking of any work whatever, [...]

I’ve been running nearly identical small campaigns on Adwords and Yahoo Sponsored Search (YSS) for just over a month. I’m selling a “widget” for a friend/client.
These campaigns have the same keywords, the same ads, and I’m trying to keep the same positioning: 4-6 for my main keywords, then a bunch of long-tail [...]

Why does Bob Parsons, CEO of GoDaddy, consistently win in the domain game? It’s not his diamond earring, or the bodyguards, or the right-wing politics, or even his “failed” superbowl commercials.
Here’s why:

ICANN has pulled the RegisterFly accreditation after that company’s total meltdown, leaving thousands of customers desperately searching for someone to give their [...]

As predicted by just about everyone, huge amounts of advertising money are being shifted from TV to online media, such as email and search. Johnson & Johnson is not being slow about it. They’re moving $250M of their ad budget to these new venues.
Of interest to me in the Advertising Age [...]