.MOBI Ditches First-Come, First-Served Principle
November 18th, 2006
.MOBI, the telco-sponsored Internet top-level domain, wants applicants to submit an RFP (Request for Proposals) to prove you’re good enough for one of their names. Deadline: December 18, 2006.
Sez Pinky Brand:
Rather than putting names up for auction or distributing them via “first-come, first-served” methods, dotMobi is allocating news.mobi, weather.mobi, sports.mobi and ringtones.mobi to four qualified applicants.
.MOBI is so concerned, apparently, with the quality of .MOBI sites that they’re taking every precaution to find the right, ahem, developers.
Curiously, Pinky doesn’t mention who is choosing the winner, what the criteria are, or how much the names will cost.
There is a link to some “process rules”, but it’s broken, so we can only guess what the rules are.
Is this a personal, get-to-know-you way of wringing every last penny from a prospect? You know, invite ‘em in and sell ‘em?
Or, after 236,000260,000 domains sold to anyone with money in their pocket, are the folks at .MOBI suddenly getting sentimental about the long-term value of their brand?
Hmmm.
Via the .MOBI blog
