Whatevr
July 2nd, 2006Soonr or latr, a new fad in names was bound to pop up. Remember the naming memes of yester-hour? You know, these (Igor calls them “morphemes”):
Acquient, Agilent, Alliant, Aquent, Aspirient, Aviant, Axent, Axient, Bizient, Candescent, Cendant, Cerent, Chordiant, Clarent, Comergent, Conexant, Consilient, Cotelligent, Equant, Ixtant, Livent, Luminant, Mergent, Mirant, Navigant, Naviant, Noviant, Novient, Omnient, Ravisent, Sapient, Scient, Sequant, Spirent, Taligent, Teligent, Thrivent, Versant, Versent, Viant, Vitalent, Vivient…
Now copycat namrs are dropping the finl vowl before the finl consonant to create company names in imitation of Flickr.
I love Flickr. Quickr and easier than my old standby Breezebrowsr (which has other irreplaceable qualities) and free (no stickr shock). It’s where I’ve begun to keep my photos, including a set of some of the great signs of Amstrdam.
I give Stewrt and Caterina kudos for their name as well as the software — original and irreverent.
It’s not so novl any more. You have to wondr how originl some of the products are when they jump on a fad for their company name. Take a look:
- Soonr - desktop files on your mobile phone
- Pluggd - podcast directory
- Zooomr - a Flickr competitr
- Gtalkr - flash integratr of gmail, gtalk and Yahoo maps
- mpire - online shopping analytics.
I know, I know - I’m a hatr, not a lovr…
Looks like Pat and Vanna will be hard pressed to sell their vowels around these parts.
Simone | July 3rd, 2006 at 7:09 am
You surely are hater…
If not how are you supposed by working with the guys in “hate”? ;-)
Cheers
Daniel
Daniel Ruzzini Mejia | July 5th, 2006 at 9:11 am
No idea what he means by that.
I also think Flickr rox and while they’re not the first, they’re almost certainly the best and best loved.
And “hater”? No way. Marketers jobs are to create…when we see really bad marketing, we should call it as well. Keeps our peeps in line. :)
Cheers from Maui.
Weave | August 13th, 2006 at 4:20 pm