Usually you should try to use the vocabulary that your customers already know and use. But when you’re naming your own company or products, you need to invent something new. Names@Work’s Top Ten Tips for naming in the era of the Internet.

James Woods and I have been invited to sit on several panels at the Domain Rountable Conference. That’s where the idea for Names@Work crystallized in my brain. If you have any interest in domain names, this is the place to go.

With a billion-dollar giveaway to VeriSign, ICANN’s Board has lost all credibility. The Chinese have figured it out, so have the Canadians. Now that ICANN needs friends, does it have any left?

Not all outbound links are created equal. Doing it right can really help you boost your traffic. The science of Linkology.

My friend Jonathan models his super deluxe red duct-tape wallet, thanks to 3M who provided the tape and the instructions. A lesson in how to make customers into fans.

Nassim Nicholas Taleb’s distinctly different take on the Long Tail.

Georg Simmel’s 1910 essay “On Sociability” has deep insights into how online conversations work — and why sometimes they don’t.