Yes! We’ve signed Farrar, Straus and Giroux (FSG) as a client.

Finally I get to use the word “prestigious” without straining credulity. Here’s what FSG has to say about itself:

Farrar, Straus and Giroux was founded in 1946 by Roger W. Straus. The firm is renowned for its international list of literary fiction, nonfiction, poetry and children’s books. Farrar, Straus and Giroux authors have won extraordinary acclaim over the years, including numerous National Book Awards, Pulitzer Prizes, and twenty-one Nobel Prizes in literature. Nobel Prize-winners include Knut Hamsun, Hermann Hesse, T. S. Eliot, Pär Lagerkvist, François Mauriac, Juan Ramón Jiménez, Salvatore Quasimodo, Nelly Sachs, Aleksandr Solzhenitsyn, Pablo Neruda, Eugenio Montale, Isaac Bashevis Singer, Czeslaw Milosz, Elias Canetti, William Golding, Wole Soyinka, Joseph Brodsky, Camilo José Cela, Nadine Gordimer, Derek Walcott, and Seamus Heaney.

(My favorites here: Lagerkvist’s The Dwarf, and Canetti’s
Auto-da-Fe)

Prestigious or not, FSG is (along with the entire publishing industry) wondering what to do about the Internet, so they hired Names@Work.

We have a few ideas. We’re starting by working on Pulse: The Coming Age of Systems and Machines Inspired by Living Things, by
Robert Frenay.

And what exactly is a “System Inspired by Living Things”? Try the Internet, for one — but that’s not the most interesting. Anyone know the difference between hard, soft, and wet artificial life? Or that you’ll see all three before you die?

You’ll want to read the book, and we have a plan to to make it easy. For now, suffice it to say that we’ll be doing something that hasn’t been done before. The publication date for the print edition is April 2006. That’s a hint. Much much more on this as we gear up.

Posted by Antony in: Media + Marketing, News