Did you mean “logging”?
January 27th, 2006AT+T underdelivers, despite a $500 million campaign to reach 140 million unique users per month. (That’s half of everyone online). Be prepared to endure a very steady diet of ads in all media.
And they’re delivering blogs, they proclaim.
You’d think that $.5 BILLION would buy a little communication between the different body parts. But not so. On billboards they’re spending on buzz, but on the web itself, AT+T wonders if really I meant “logging”. God forbid they should actually use a blog! Or even know what it is. See below.
You can run your own amusing searches using the the AT+T search function.
Great bit of research and perhaps forestry might be a better line of work for AT&T. At least they wont be slapped with any monopoly charges in the realm of blogging.
Jose
Jose Castillo | January 27th, 2006 at 6:14 pm
As I expected—the original announcement about the brand was filled with the regular marketing fluff. ‘The revitalized mark symbolizes these attributes—innovation, integrity, quality, reliability and unsurpassed customer care,’ were the exact words. Basically: ‘We have no differentiation.’ And like all such statements, it has been implemented with all the aplomb of Howard Cunningham driving a DeSoto.
Jack Yan | January 28th, 2006 at 9:02 pm
[...] at&t has been running those vauge ads on tv and billboards that say they deliver your world and blogging. When in fact I wonder if they even understand what a blog is? Perhaps forestry might be a more achievable goal. Check out this post from the Names@Work folks [...]
think jose: at&t TIMBERRRR! - think about it... | January 29th, 2006 at 7:32 pm
[...] Antony Van Couvering at Names@Work points out the inconsistent messages given between AT&T’s billboard and their website. [...]
» Blog Archive » Blogging? Maybe we meant ‘logging’? | January 30th, 2006 at 12:10 pm
[...] I can see right away that this is another case of the Old Guard who “doesn’t get it.” I agree completely; I’ve posted about it. I was nodding my head in agreement. [...]
Names@Work » Blog Archive » A Science of Stupidities | February 2nd, 2006 at 9:57 pm
[...] After I posted about the disconnect between at+t’s advertising about blogging, and their actual “delivery” of it online, I decided to look a little further. Another variation on the theme…. [...]
Names@Work » Blog Archive » Did you mean “Broadcast”? | February 3rd, 2006 at 1:36 am