Fully Automatic Online Reputation
November 10th, 2005CNet reports that IBM is developing an application to analyze blogs to see how a company’s image, or reputation, is doing online. The idea is that if you search for “phone” you’d also get some of the surrounding relevant text (or images), such as an actual phone number. It seems doubtful that you could actually spit out a result on a company’s image, but Morgan Stanley is working with IBM so that they can tell their clients how they’re doing.
Good for IBM. I firmly beleive that this is the killer app that others in this space have ignored (Technorati etc.). The fact that IBM is doing it increases the overall credibility of the blogosphere as a viable corporate/consumer communications tool now with improved methods of mesurement and metrics.
Companies will be able to use this data to help them understand their “digital pulse” and react more quickly and appropriatly to customer demand and needs.
Samje Laforest | November 10th, 2005 at 4:28 pm